Code spends more time being [read than being written](https://www.codinghorror.com/blog/archives/000684.html). I think naturally this is true for queries as well. So it might help if we teach ourselves some
guidelines as how to nicely format them.
I've searched but at the time of writing, could not find a public Style Guide for SQL formatting. I'll try to keep this guide short and pragmatic, so that it has a chance of actually being read & stuck to : )